This Privacy Policy explains how MSI Gaming App ("we", "our", "us") collects, uses, stores, and protects personal data when you use our website at https://msigamingapp.com. We are committed to handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. Who We Are
The data controller for this website is MSI Gaming App, with a registered address at 71 S Western Terrace, Carlisle CA2 4AY, United Kingdom. You can contact us regarding data protection matters at [email protected] or by telephone on +44 078 2200 1175.
2. Data We Collect
We collect personal data in the following ways:
2.1 Information You Provide Directly
- Contact form submissions: name, email address, and the content of your message when you use our contact form.
- Newsletter subscriptions: email address when you subscribe to our mailing list.
2.2 Information Collected Automatically
- Usage data: pages visited, time spent on pages, links clicked, referring pages, and browser/device type, collected via analytics software.
- Cookies: small text files stored on your device. See our Cookie Policy for full details.
- IP address: your internet protocol address, used for security and to determine approximate geographic region.
3. How We Use Your Data
We use personal data for the following purposes:
- To respond to enquiries submitted via our contact form
- To deliver newsletter emails to subscribers who have opted in
- To understand how visitors use our website and improve content accordingly
- To maintain the security and proper functioning of our website
- To comply with legal obligations
4. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Consent — for newsletter subscriptions and non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — for website analytics and security, where these interests do not override your rights.
- Contract performance — when responding to a direct enquiry you have made.
5. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected:
- Contact form submissions: retained for up to 24 months, then securely deleted.
- Newsletter subscriber data: retained while you remain subscribed. Deleted within 30 days of unsubscribing.
- Server logs: retained for up to 12 months for security purposes.
6. Data Sharing
We do not sell your personal data to third parties. We may share data with:
- Email service providers used to deliver newsletter communications, who process data on our behalf under a data processing agreement.
- Analytics service providers who aggregate website usage data.
- Law enforcement or regulatory authorities where we are legally required to do so.
7. International Data Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including the use of standard contractual clauses or adequacy decisions where applicable.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to request correction of inaccurate data.
- Right to erasure — to request deletion of your data in certain circumstances.
- Right to restriction of processing — to request that we limit how we use your data.
- Right to data portability — to receive your data in a portable format.
- Right to object — to object to processing based on legitimate interests.
- Right to withdraw consent — at any time where processing is based on consent.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Cookies
We use cookies to improve your browsing experience and understand how our site is used. Please refer to our Cookie Policy for detailed information on the cookies we set and how to manage your preferences.
10. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction, or alteration. Our website uses HTTPS encryption for all data in transit. Despite these measures, no internet transmission is entirely secure, and we cannot guarantee absolute security.
11. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the website after changes constitutes acceptance of the revised policy.
13. Contact
For any queries regarding this Privacy Policy or how we handle your personal data:
- Email: [email protected]
- Phone: +44 078 2200 1175
- Post: MSI Gaming App, 71 S Western Terrace, Carlisle CA2 4AY, United Kingdom